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The Cherokee

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Branding • Logo Design

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Welcome to the vibrant world of Cherokee, where creativity meets tradition in a seamless blend of design excellence. This innovative branding project is a celebration of the rich cultural heritage and timeless elegance of the Cherokee people. With a focus on creating a cohesive visual identity, this project encompasses a range of elements, including logos, book covers, T-shirts, and stickers, all meticulously crafted to reflect the essence of Cherokee culture.

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Client

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Cherokee Group

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Date

2023

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Branding

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rgba(0,0,0,0)” margin= ‘{“d”:”150px 0px”,”m”:”100px 0px”,”t”:”100px 0px”}’ padding= ‘{“d”:”0px 0px 0px 0px”}’ row_id= “” row_class= “” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/2+1/2” key= “BkNzPTwma”][tatsu_inner_column bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= “scroll” bg_position= “top left” bg_size= “cover” padding= ‘{“d”:”0px 50px 0px 0px”,”m”:”0px 0px 0px 0px”,”t”:”0px 0px 0px 0px”}’ margin= ‘{“d”:”0px 0px 50px 0px”}’ border_radius= “0px” border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” video_preload= “auto” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_blend_mode= “normal” overlay_color= “” animate_overlay= “none” link_overlay= “” vertical_align= “none” offset= ‘{“d”:”0px 0px”}’ column_parallax= “0” column_width= ‘{“d”:50,”l”:50,”t”:50,”m”:100}’ column_mobile_spacing= “0” col_id= “” column_class= “” box_shadow_custom= “0px 0px 0px 0px rgba(0,0,0,0)” overflow= “” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/2” key= “S1xEGD6PQT”][tatsu_image image= “https://oshine-lite.brandexponents.com/54/wp-content/uploads/sites/63/2023/11/cherokee-six-min.jpg” field_type= “default” image_varying_size_src= “” alignment= “none” border_width= “0” border_style= ‘{“d”:”solid”}’ border_color= “” id= “” size= “full” adaptive_image= “0” max_width= ‘{“d”:”100%”}’ rebel= “0” width= ‘{“d”:”100%”}’ shadow= “none” custom_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” drop_shadow= “drop-shadow(0px 0px 0px rgba(0,0,0,0))” border_radius= “0” lazy_load= “1” placeholder_bg= “” offset= ‘{“d”:”0px 0px”}’ lightbox= “0” link= “” new_tab= “0” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” padding= ‘{“d”:””}’ margin= ‘{“d”:””}’ key= “HJ-4fPpwQa”][/tatsu_image][/tatsu_inner_column][tatsu_inner_column bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= “scroll” bg_position= “top left” bg_size= “cover” padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:”0px 0px 50px 0px”}’ border_radius= “0px” border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” video_preload= “auto” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_blend_mode= “normal” overlay_color= “” animate_overlay= “none” link_overlay= “” vertical_align= “none” offset= ‘{“d”:”0px 0px”}’ column_parallax= “0” column_width= ‘{“d”:50,”l”:50,”t”:50,”m”:100}’ column_mobile_spacing= “0” col_id= “” column_class= “” box_shadow_custom= “0px 0px 0px 0px rgba(0,0,0,0)” overflow= “” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/2” key= “HJfVGP6DX6”][tatsu_image image= “https://oshine-lite.brandexponents.com/54/wp-content/uploads/sites/63/2023/11/cherokee-seven-min.jpg” field_type= “default” image_varying_size_src= “” alignment= “none” border_width= “0” border_style= ‘{“d”:”solid”}’ border_color= “” id= “” size= “full” adaptive_image= “0” max_width= ‘{“d”:”100%”}’ rebel= “0” width= ‘{“d”:”100%”}’ shadow= “none” custom_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” drop_shadow= “drop-shadow(0px 0px 0px rgba(0,0,0,0))” border_radius= “0” lazy_load= “1” placeholder_bg= “” offset= ‘{“d”:”0px 0px”}’ lightbox= “0” link= “” new_tab= “0” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” padding= ‘{“d”:”0px 0px 0px 50px”,”m”:”0px 0px 0px 0px”,”t”:”0px 0px 0px 0px”}’ margin= ‘{“d”:””,”m”:”50px 0px 0px 0px”}’ key= “rk7EMP6vXp”][/tatsu_image][/tatsu_inner_column][/tatsu_inner_row][/tatsu_column][/tatsu_row][/tatsu_section][tatsu_section bg_color= “rgba(105,99,73,1)” bg_image= “” bg_repeat= “no-repeat” bg_attachment= ‘{“d”:”scroll”}’ bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ bg_animation= “none” padding= ‘{“d”:”130px 0px 130px 0px”,”t”:”130px 25px 130px 25px”}’ margin= ‘{“d”:”0px 0px 0px 0px”}’ video_preload= “auto” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= “” overlay_blend_mode= “normal” section_height_type= “auto” custom_height= ‘{“d”:””}’ vertical_align= “center” top_divider= “none” top_divider_zindex= “9999” bottom_divider_zindex= “9999” bottom_divider= “none” top_divider_height= ‘{“d”:”100″}’ top_divider_position= “above” bottom_divider_height= ‘{“d”:”100″}’ bottom_divider_position= “below” top_divider_color= “#ffffff” bottom_divider_color= “#ffffff” invert_top_divider= “0” invert_bottom_divider= “0” flip_top_divider= “0” flip_bottom_divider= “0” section_id= “” section_class= “” section_title= “” offset_value= “0px” full_screen_header_scheme= “background–dark” overflow= “” z_index= “0” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” border_radius= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” key= “SyZ5dPTPXT”][tatsu_row full_width= “0” bg_color= “” border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” no_margin_bottom= “0” equal_height_columns= “0” gutter= “medium” column_spacing= “px” fullscreen_cols= “0” swap_cols= “0” padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:”0px 0px”}’ row_id= “” row_class= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” border_radius= “0” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/1” key= “ryx9uP6D7T”][tatsu_column bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= “scroll” bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:””}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” border_radius= “0” box_shadow_custom= “0px 0px 0px 0px rgba(0,0,0,0)” video_preload= “auto” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= “” overlay_blend_mode= “normal” animate_overlay= “none” link_overlay= “” vertical_align= “none” sticky= “0” offset= ‘{“d”:”0px 0px”}’ column_parallax= “0” column_width= ‘{“d”:100,”l”:100,”t”:100,”m”:100}’ column_mobile_spacing= “0” image_hover_effect= “none” column_hover_effect= “none” hover_box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” overflow= “” col_id= “” column_class= “” top_divider= “none” top_divider_height= ‘{“d”:”100″,”m”:”0″}’ top_divider_color= “#ffffff” flip_top_divider= “0” top_divider_zindex= “9999” bottom_divider= “none” bottom_divider_height= ‘{“d”:”100″,”m”:”0″}’ bottom_divider_color= “#ffffff” flip_bottom_divider= “0” bottom_divider_zindex= “9999” left_divider= “none” left_divider_width= ‘{“d”:”50″,”m”:”0″}’ left_divider_color= “#ffffff” invert_left_divider= “0” left_divider_zindex= “9999” right_divider= “none” right_divider_width= ‘{“d”:”50″,”m”:”0″}’ right_divider_color= “#ffffff” invert_right_divider= “0” right_divider_zindex= “9999” z_index= “0” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/1” key= “By9OP6w7T”][tatsu_text bg_color= “” color= ‘{“id”:”swatch:white”,”color”:”#ffffff”}’ max_width= ‘{“d”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ margin= ‘{“d”:”0px 0px 60px 0px”}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0px” text_typography= ‘{“d”:{“font-family”:””,”font-variant”:”400″,”text-transform”:”none”,”font-size”:””,”line-height”:””,”letter-spacing”:””}}’ hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” key= “ByMFwawXT”]

Style Guide

[/tatsu_text][tatsu_image image= “https://oshine-lite.brandexponents.com/54/wp-content/uploads/sites/63/2023/11/style-guide-min.jpg” field_type= “default” image_varying_size_src= “” alignment= “none” border_width= “0” border_style= ‘{“d”:”solid”}’ border_color= “” id= “” size= “full” adaptive_image= “0” max_width= ‘{“d”:”100%”}’ rebel= “0” width= ‘{“d”:”100%”}’ shadow= “none” custom_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” drop_shadow= “drop-shadow(0px 0px 0px rgba(0,0,0,0))” border_radius= “0” lazy_load= “1” placeholder_bg= “” offset= ‘{“d”:”0px 0px”}’ lightbox= “0” link= “” new_tab= “0” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” padding= ‘{“d”:””}’ margin= ‘{“d”:””}’ key= “r15jwpwXa”][/tatsu_image][/tatsu_column][/tatsu_row][/tatsu_section][tatsu_section bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= ‘{“d”:”scroll”}’ bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ bg_animation= “none” padding= ‘{“d”:”130px 0px 100px 0px”}’ margin= ‘{“d”:”0px 0px 0px 0px”}’ video_preload= “auto” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= “” overlay_blend_mode= “normal” section_height_type= “auto” custom_height= ‘{“d”:””}’ vertical_align= “center” top_divider= “none” top_divider_zindex= “9999” bottom_divider_zindex= “9999” bottom_divider= “none” top_divider_height= ‘{“d”:”100″}’ top_divider_position= “above” bottom_divider_height= ‘{“d”:”100″}’ bottom_divider_position= “below” top_divider_color= “#ffffff” bottom_divider_color= “#ffffff” invert_top_divider= “0” invert_bottom_divider= “0” flip_top_divider= “0” flip_bottom_divider= “0” section_id= “” section_class= “” section_title= “” offset_value= “0px” full_screen_header_scheme= “background–dark” overflow= “” z_index= “0” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” border_radius= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” key= “BJ-Mav6wQ6”][tatsu_row full_width= “0” bg_color= “” border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” no_margin_bottom= “0” equal_height_columns= “0” gutter= “medium” column_spacing= “px” fullscreen_cols= “0” swap_cols= “0” padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:”0px 0px”}’ row_id= “” row_class= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” border_radius= “0” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/1” key= “BJlMpPaDmp”][tatsu_column bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= “scroll” bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:””}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” border_radius= “0” box_shadow_custom= “0px 0px 0px 0px rgba(0,0,0,0)” video_preload= “auto” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= “” overlay_blend_mode= “normal” animate_overlay= “none” link_overlay= “” vertical_align= “none” sticky= “0” offset= ‘{“d”:”0px 0px”}’ column_parallax= “0” column_width= ‘{“d”:100,”l”:100,”t”:100,”m”:100}’ column_mobile_spacing= “0” image_hover_effect= “none” column_hover_effect= “none” hover_box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” overflow= “” col_id= “” column_class= “” top_divider= “none” top_divider_height= ‘{“d”:”100″,”m”:”0″}’ top_divider_color= “#ffffff” flip_top_divider= “0” top_divider_zindex= “9999” bottom_divider= “none” bottom_divider_height= ‘{“d”:”100″,”m”:”0″}’ bottom_divider_color= “#ffffff” flip_bottom_divider= “0” bottom_divider_zindex= “9999” left_divider= “none” left_divider_width= ‘{“d”:”50″,”m”:”0″}’ left_divider_color= “#ffffff” invert_left_divider= “0” left_divider_zindex= “9999” right_divider= “none” right_divider_width= ‘{“d”:”50″,”m”:”0″}’ right_divider_color= “#ffffff” invert_right_divider= “0” right_divider_zindex= “9999” z_index= “0” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/1” key= “H1Gaw6DQa”][tatsu_text bg_color= “” color= “” max_width= ‘{“d”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ margin= ‘{“d”:”0px 0px 30px 0px”}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0px” text_typography= ‘{“d”:{“font-family”:””,”font-variant”:”400″,”text-transform”:”none”,”font-size”:””,”line-height”:””,”letter-spacing”:””}}’ hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” key= “BkcTPTwma”]

Iconography

[/tatsu_text][tatsu_image image= “https://oshine-lite.brandexponents.com/54/wp-content/uploads/sites/63/2023/11/iconography-min.png” field_type= “default” image_varying_size_src= “” alignment= “center” border_width= “0” border_style= ‘{“d”:”solid”}’ border_color= “” id= “” size= “full” adaptive_image= “0” max_width= ‘{“d”:75,”m”:100}’ rebel= “0” width= ‘{“d”:”100%”}’ shadow= “none” custom_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” drop_shadow= “drop-shadow(0px 0px 0px rgba(0,0,0,0))” border_radius= “0” lazy_load= “1” placeholder_bg= “” offset= ‘{“d”:”0px 0px”}’ lightbox= “0” link= “” new_tab= “0” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” padding= ‘{“d”:””}’ margin= ‘{“d”:””}’ key= “rJt0Pavma”][/tatsu_image][/tatsu_column][/tatsu_row][/tatsu_section][tatsu_section bg_color= “rgba(0,0,0,1)” bg_image= “” bg_repeat= “no-repeat” bg_attachment= ‘{“d”:”scroll”}’ bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ bg_animation= “none” padding= ‘{“d”:”80px 0px 80px 0px”,”t”:”80px 15px 80px 15px”}’ margin= ‘{“d”:”0px 0px 0px 0px”}’ video_preload= “auto” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= “” overlay_blend_mode= “normal” section_height_type= “auto” custom_height= ‘{“d”:””}’ vertical_align= “center” top_divider= “none” top_divider_zindex= “9999” bottom_divider_zindex= “9999” bottom_divider= “none” top_divider_height= ‘{“d”:”100″}’ top_divider_position= “above” bottom_divider_height= ‘{“d”:”100″}’ bottom_divider_position= “below” top_divider_color= “#ffffff” bottom_divider_color= “#ffffff” invert_top_divider= “0” invert_bottom_divider= “0” flip_top_divider= “0” flip_bottom_divider= “0” section_id= “” section_class= “” section_title= “” offset_value= “0px” full_screen_header_scheme= “background–dark” overflow= “” z_index= “0” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” border_radius= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” key= “ry-lj9jdQp”][tatsu_row full_width= “0” bg_color= “” border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” no_margin_bottom= “0” equal_height_columns= “0” gutter= “medium” column_spacing= “px” fullscreen_cols= “0” swap_cols= “0” padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:”0px 0px”}’ row_id= “” row_class= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” border_radius= “0” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/1” key= “rJlxi5jd7p”][tatsu_column bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= “scroll” bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:””}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” border_radius= “0” box_shadow_custom= “0px 0px 0px 0px rgba(0,0,0,0)” video_preload= “auto” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= “” overlay_blend_mode= “normal” animate_overlay= “none” link_overlay= “” vertical_align= “none” sticky= “0” offset= ‘{“d”:”0px 0px”}’ column_parallax= “0” column_width= ‘{“d”:100,”l”:100,”t”:100,”m”:100}’ column_mobile_spacing= “0” image_hover_effect= “none” column_hover_effect= “none” hover_box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” overflow= “” col_id= “” column_class= “” top_divider= “none” top_divider_height= ‘{“d”:”100″,”m”:”0″}’ top_divider_color= “#ffffff” flip_top_divider= “0” top_divider_zindex= “9999” bottom_divider= “none” bottom_divider_height= ‘{“d”:”100″,”m”:”0″}’ bottom_divider_color= “#ffffff” flip_bottom_divider= “0” bottom_divider_zindex= “9999” left_divider= “none” left_divider_width= ‘{“d”:”50″,”m”:”0″}’ left_divider_color= “#ffffff” invert_left_divider= “0” left_divider_zindex= “9999” right_divider= “none” right_divider_width= ‘{“d”:”50″,”m”:”0″}’ right_divider_color= “#ffffff” invert_right_divider= “0” right_divider_zindex= “9999” z_index= “0” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/1” key= “Bygscs_Q6”][portfolio_navigation_module url_type= “default” link_url= “” style= “style2” title_align= “center” nav_links_color= “rgba(255,255,255,1)” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” padding= ‘{“d”:”0 0 0px 0″}’ margin= ‘{“d”:”0 0 0px 0″}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” border_radius= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” key= “r1DscsdQ6”][/portfolio_navigation_module][/tatsu_column][/tatsu_row][/tatsu_section]

Cherokee